Wednesday 12 October 2011

12/10/2011

I have chosen Hip-Hop/Rap as my genre

My 3 top artists are 50 Cent, T.I. and Young Jeezy


50 Cent - Window Shopper

Expensive cars, beautiful women, rich environment, designer clothes, south of france, alot of money (400$ burger), very baggy clothes, a lot of jewellery, alcohol and fine dining


Prison environment, baggy clothes prison clothes, ghetto environment, performance based of artists rapping, bandanas


Expensive cars and designer clothes, a lot of money involved in the video, beautiful women, baggy clothes, bandanas, alcohol

The conventions of a hip hop genre music video include many things. The sets or location are usually clubs, streets, parties or fancy places. There’s a lot of money involved in the videos and you can see rappers throwing around money. There’s usually a lot of expensive jewellery, cars, clothes (usually very baggy), big houses and alcohol on display. If the setting isn’t in a rich environment it’s usually a ghetto area such as the streets/projects where there’s a representation of gang culture, violence, guns, drugs and sex. The camera shots tend to be long and always establish the flash of the video by focusing on the money or expensive props. There’s usually close-ups of the rappers performing and close ups of the money, expensive cars, money, alcohol. There’s a lot of voyeurism when it comes to camerawork and there usually are a lot of close ups of half-naked women dancing around in sexual ways. The videos don’t really follow a storyline but is just a chance for the artist to show himself performing and show off.